Established in 2015, North Tyneside Barbells is weightlifting club in Howden, specialising in Olympic Weightlifting, Powerlifting and functional fitness.

Tasked with rejuvenating the brand, my goal was to redefine its identity and forge a new visual language that could be applied across multiple touchpoints. 

This involved fine-tuning the original logo, defining some key messages and crafting a suite of marks tailored for apparel and club merchandise, aligning seamlessly with the club’s aspirations and heritage.