Originating as a small side venture, MacraMade by Jenna has blossomed into a thriving small enterprise celebrated for its distinctive macramé homeware.

Tasked with propelling the business forward, the project encompassed crafting a brand identity and visual aesthetic designed to captivate across diverse platforms, both in print or digital spaces.

Central to this is a bespoke logo and adaptable identity system boasting a range of lock-ups and variations, ensuring seamless integration across all channels.