UpShift, part of the Evolved Group, is a performance marketing agency specialising in organic and paid search and social for the automotive industry.

Working at Evolved and leading on all internal brand projects, I had the responsibility of enhancing UpShift’s brand presence and applying it across all touchpoints.

This endeavour involved extending the checkerboard pattern across various touchpoints while incorporating imagery and icons to enhance visual depth and versatility. Furthermore, by incorporating dynamic motion graphics, I injected an additional layer of vitality and energy into the brand.

This approach not only heightened the brand’s aesthetic appeal but also reinforced its identity as a dynamic and forward-thinking player in the industry.